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Thought Leader Ads

Thought Leader Ads on LinkedIn is a relatively new ad format that allows companies to promote organic posts from employees—not just content from the company page.

Hi! I’m Mireille,
Founder of Attract!

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Why Thought Leader Ads?

Key features

You can promote organic posts written by people (e.g. your CEO, sales reps, or experts) — not just from your company page. This brings a human voice into your ad strategy.

They look and feel like regular posts in the LinkedIn feed, which makes them more authentic and engaging than typical ads.

ATTRACT AGENCY

ATTRACT AGENCY

What to expect

Expect 10x higher engagement compared to company page ads, somtime higher depending on the content.

People engage, follow, and reach out, not because you’re selling, but because you’re providing value.

More warm Leads - people who engage with thought leadership often come in warmer and more informed

How it works

Thought Leader Ads are set up in LinkedIn's Campaign Manager, just like regular ads making it easy to integrate into your existing paid strategy.

Mathias Åkerblom CEO

attract agency

attract agency

"The training from Attract Agency really opened our eyes to all the opportunities on LinkedIn"

Mathias Åkerblom, CEO, People Experience

How they might look like

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Explore →

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Pricing and plans

Thought Leader Ads

  • Strategy

  • Full set up

  • 4 thought leader ads

  • Adjustment/Feedback

  • Measurement & optimization

  • Monthly reporting

Starts at 700 EUR

Minimum 3 months

Team Workshop

  • Why Thought Leadership Matters

  • Personal Branding on LinkedIn

  • Content Strategy for Thought Leaders

  • How to Leverage Thought Leader Ads

  • Profile Optimization Tips

Starts at 2,000 EUR

Reach out for more details

FAQ

  • Thought leader ads are sponsored posts that promote content from a person’s LinkedIn profile, not a company page.

  • They come from personal profiles, making them feel more authentic and relatable than traditional ads from a company page.

  • You need admin access to your company’s LinkedIn Ads account and permission from the employee to sponsor their post.

  • They boost credibility and engagement by putting a human face on your brand.

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